The Robertsons a Glenn, Struan and Brent, whose father, Alastair, founded Universal Equipment in Glen Ellyn ?a are launching back9booking.com on Saturday with two unique properties: The online booking service will likely be liberal to golfers, and will charge a designated commission per booking to golf-course owners.
Back9booking, perfectly found on the West Loop, has agreements with 45 course operators now, and expects to own 70 by year's end.
The Robertsons a Brent, 26, the main taylormade r9 supertri driver executive officer; Struan, 28, chief financial officer, and Glenn, 32, chief operating officer ?a say they try to help greens operators as partners, and they also started their company beyond frustration making use of their own inability to determine various courses.
The brothers faced a conundrum: Most golf courses permanently reserve tee-times on Saturday and Sunday mornings. The brothers couldn't locate many different courses in the hour's drive where they might play four or five hours and come home.
We finished up playing the identical course repeatedly, missing other opportunities because we didn't want to call these courses, said Brent, who played in the Illinois Junior Golf Association being a teenager and worked on the Village Links of Glen Ellyn throughout high school and his early college years.
They started their business when they had spent 12 months and a half calling 40 to 50 golf course operators to view what are the operators wanted within an online tee-booking system. Their startup is titleist 910H hybrid targeted on making the interactive experience as elementary as possible.
The courses allow we to add our tee-reservation system with their back-end software hence the reservations are made in live and immediately posted online, said Glenn.
The booking startup should go facing the most important player on the market, GolfNow, that's of the Golf Channel. GolfNow entered a 4 years ago by acquiring several independent companies, including GolfSwitch and Active Network.
GolfNow.com offers on-line tee times 24/7 at more than 120 Chicago-area courses and at 3,700 courses throughout North America, Ireland as well as the U.K.
GolfNow.com charges each golfer who books a tee-time online a $1.99 transaction fee per booking. GolfNow receives one discount golf clubs tee-time per day in revenue from each course in substitution for supplying the booking service.
GolfNow.com offers an every week promotion via email through the golf season through its Deal Caddy (Dealcaddy.com) marketing arm. The weekly deals vary from tee-times at certain courses to some weekend golf package to a deal on the subscription to Golf Digest magazine.
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